TV 2 Denmark has taken a significant step forward in transforming its news production process with the successful implementation of Wolftech’s story-centric workflow tool – Wolftech News. This marks an exciting new chapter for the broadcaster, as they leverage cutting-edge technology to streamline their operations, improve collaboration, and deliver more quality journalism to their audience.
The collaboration between TV 2 Denmark and Wolftech represents a major shift in how the broadcaster manages its stories, teams, and resources. The adoption of Wolftech’s platform aligns with TV 2’s mission towards a story-centric future.
Addressing the Challenges of Modern News Production
Before implementing Wolftech’s workflow, TV 2 Denmark faced a common set of challenges that many broadcasters encounter—fragmented communication and a lack of cohesive collaboration across different teams and departments. With the increasing complexity of modern newsrooms, TV 2 recognized the need for a comprehensive system that could bring all aspects of their production together into one unified platform.
Christian Rohde, Chief Head of Production at TV 2 Denmark, explains the immediate impact of adopting a story-centric workflow:
“With a story-centric workflow, we place the story at the heart of our work, and the major benefit is a more efficient and dynamic news production. With the new tool, we have a complete overview of stories, improved sharing of research and materials across the organisation, integrated feeds, and an understanding of the resources available for each story. This allows us to collaborate more closely and think even more in stories across our platforms.”
This holistic approach not only improves the way TV 2 Denmark handles its news production but also enables the teams to think in a more story-driven manner, ensuring that content is optimised for delivery across multiple platforms, including digital and TV.
A Story-Centric Workflow that Transforms Collaboration
At the core of the Wolftech platform is its ability to bring together every element involved in producing a story—from managing contacts and sources to tracking available video material and coordinating teams. This provides TV 2 Denmark with a consolidated view of their operations, which had previously been difficult to achieve with traditional newsroom tools.
Rohde elaborates:
“Who has contacted a source? What video material is available for the story? Who am I collaborating with? We haven’t had this consolidated overview until now, and with a story-centric tool, we are keeping pace with technological developments – connecting our teams both in-house and in the field more closely.”
This improved transparency across teams ensures that all members of the newsroom are on the same page, whether they are working on-site, in the field, or remotely. It fosters better communication, streamlines workflows, and ultimately leads to a more efficient use of resources. With all teams having access to the same information in real-time, decision-making becomes faster, more informed, and more dynamic.
Comprehensive Change Management and Training
One of the critical elements behind the success of TV 2’s transition to Wolftech’s platform was their commitment to comprehensive change management. Recognizing that such a shift requires careful planning and preparation, TV 2 developed a detailed e-learning portal that ensured every member of the team was fully trained before the system went live.
This forward-thinking approach to change management was key in the smooth rollout of the new system. TV 2 Denmark’s dedication to making sure their teams were prepared enabled them to quickly adapt to the new workflow and hit the ground running.
As Rohde notes:
“This is a significant change for all of us in the news department, and we have invested considerable energy into an e-learning module for training and as a reference tool.”
By providing staff with the right tools and training, TV 2 ensured that the transition to the Wolftech platform would be seamless, further enhancing the overall success of the project.
Paving the Way for the Future of Quality Journalism
At the heart of this transformation is TV 2 Denmark’s commitment to delivering high-quality journalism to its audience. By adopting Wolftech’s story-centric workflow, they are not only improving operational efficiency but also reinforcing the way they tell stories across platforms.
Rohde articulates the broader vision behind this shift:
“In short, we are paving the way for producing more quality journalism for the Danes, as we can better utilise our content across our platforms. We have chosen Wolftech as the supplier of our new tool, following the footsteps of internationally recognized media houses.”
This story-centric approach is enabling TV 2 Denmark to think strategically about how they create, manage, and deliver stories. Wolftech allows them to optimise their resources and ensure that they are always delivering high-quality content to their users, regardless of the platform.
Looking ahead, Rohde adds:
“We have a mission for a story-centric future, and by optimising our resources with a tool like Wolftech, we can reinforce the way we tell stories. Always with a focus on delivering high quality to our users, regardless of the platform they use. This aligns with TV 2’s news and technology strategy, where we aim to create increased value for all TV 2 users through new technological solutions.”
Conclusion
The successful rollout of Wolftech’s story-centric workflow at TV 2 Denmark represents a significant step forward in modern news production. By placing the story at the heart of their operations and empowering their teams with the right tools and training, the Danish broadcaster is set to deliver even more engaging, dynamic, and high-quality journalism. The collaboration between TV 2 Denmark and Wolftech paves the way for a story-centric future where innovation and quality storytelling go hand in hand.