Transforming Production at Vice Media Group

Vice is at the fore of innovative methods to enhance their Production workflows. See a few interesting snippets below from the IBC365 write-up, summarising how Vice are achieving this through their partners and development.

Click here to read the full article.

The Vice Media group now has offices in 35 cities across the world and makes 1700 pieces of content daily through five key lines of business, which comprises over 3000 employees.

With such a diverse, prolific and global range of companies producing content, Vice was keen to put in place production systems that could be used across the group to help foster collaboration and effective, unified workflows.

Through the efforts of Global Director of Production Transformation – Michele Gauthier as well as Global Director of Production and Media Workflows – Daniel Elias, Vice has introduced systems that aim to break down barriers between the individual production units, companies and countries.

Vice has also partnered with Wolftech to build a global shared production planning tool, which manages all types of content from ideation through to publishing and is fully integrated with Vice’s MAM and video library. Essentially, it provides a global overview of everything that Vice Media is working on, albeit with secure permissions.

Elias says the platform is very flexible and takes into account the different workflows of each area of business of Vice companies – say for a TV production or a social-first production. It allows ideas and projects to be shared across the company. “At an executive level, you can have clarity of what we’re coming up with, what are the types of productions we do and how to best utilise those,” says Elias.

There is also a map function within the system which allows people to see where Vice productions are shooting in each territory. So, if someone from within Vice Media Group needs a shot from that location, they can request it.

Such tools are helping Vice to become increasingly borderless in the way its business units and individuals work together. Covid-19 has undoubtedly accelerated this trend too, with remote production coming to the fore.

“As a company, I feel like we’re coming together to respond to briefs in a more diverse way in that we can collaborate between the different offices and bring different perspectives to different briefs,” says Elias. ‘Borderless thinking’ is breaking barriers between offices, he says, and sparking collaborations between productions.